Course curriculum

  1. 1

    • A quick introduction to the course.

    • Get to know me and the topics we'll cover.

    • Are we for each other?!

  2. 2

    • Digging deep into why we started a biz.

    • Exercise: Your brand purpose ("why you do it")

    • Exercise: Your value proposition ("what you do")
  3. 3

    • Differentiating your brand from the competition.

    • Journal Prompt: Your Brand as a Person (+ Real Client Example)

    • Exercise: Brand Values & Brand Persona
  4. 4

    • Connecting your brand strategy to your look & feel.

    • Exercise: Color Palette Exploration (No design skills required!)

    • Exercise: Typography Exploration (+ Digital Resources)
  5. 5

    • Why showing up & humanizing your brand is good for business.

    • Journal Prompt: Getting over the imposter syndrome & mindset blocks.

    • Exercise: Content Planning and Creation

  6. 6

    • Why good strategy is NOT enough.

    • Exercise: Brand & Marketing Audit

    • Conclusion: Setting your brand up for continued success